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8 Intriguing Experiments on Tinder #5
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these will make you think

5. Smoking makes you less attractive to the opposite sex. Action on Smoking and Health (ASH) believes it has proved this by creating two profiles on Tinder using images of the same person, with one profile portraying her as a smoker and the other as a non-smoker.rnrnThe group claims the non-smoking profile got twice as many matches. ASH's campaign aims to reach young adults in a different way because they believe kids are rarely affected by ads about the health implications of smoking.

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